We love this Eco Store Laundry powder. It's safe for the whole family and won't irritate even the most sensitive of skin - including newborns. Its super duper concentrated, so a little goes a long way - you have got to love that!

It is made from simple mineral salts and plant based ingredients and has a fresh, clean, natural lemon fragrance. ecostore laundry powder has the ability to lift stubborn stains yet the natural ingredients mean that it is gentle on skin, on the earth and on our waterways.

It is a safer and healthier alternative to synthetic chemically laden laundry products, the chemical residues of which can remain in your clothes, underwear, sheets, towels - in other words - up against yours and your family's skin, twenty four hours a day.

It is economically concentrated, 1kg will give on average 33 washes. It is suitable for front loading washing machines and is completely safe for septic tank and grey water systems. Works well in cold water, for optimum results use warm water - 40 degrees.